Let’s help restore Detroit and its communities one bag at a time!
ONE IN A MILLION
Coffeehouses haven’t just roasted coffee beans. They have been the roasters of revolution. The American Revolution started in a coffeehouse. The French Revolution started in a coffeehouse. Even the very idea of democracy started in a coffeehouse. Today, a new revolution has started in a coffeehouse, right here in Detroit.
Our Million Bag March started with a simple idea- that Detroit could be revitalized one community at a time. That the people of Detroit could make the city great again if they had a safe, friendly location to meet, talk and share ideas. So for the next year, Detroit Bold Coffee will sell at least one million bags of our most delicious, specialty-blend, Detroit-style coffee and use the after-tax profits to build community cafes in Detroit neighborhoods and beyond! The cafes would provide these neighborhoods with the safe and friendly places they need to discuss the ideas that will restore the city to greatness. They will become the ultimate places to coffee, converse and create. As people gather in the coffeehouses, other companies will see the strength of these neighborhoods and put more stores and shops in the area. Soon, what was once blight will be a bustling hub of local activity.
But the cafes will be much more than a place for people to meet. They will be places where they can study, be tutored, and listen to local music. Even café ownership will be local. Each café owner will be trained and equipped in how to operate a café for one year. If they succeed, ownership of the café will be transferred over to them.
But for us, this isn’t just another way to sell coffee. It is a way to build community. It is a chance to right an economic wrong. It is about taking responsibility for our city and walking the walk about how to bring Detroit back. In 1995, the Million Man March aimed to bring a million people to Washington, D.C., and show that neighbors could take on the problems that plague our urban cities. Now, it is time for us to stand up, raise a cup of coffee, and show that neighbors can rebuild one strong and historic city.
There isn’t a more delicious way to rebuild Detroit. Start with a cup of our Detroit-style coffee. Then buy a bag of your favorite flavor every week to enjoy at home as often as you like. Then, when you are ready, join our Coffee Crew and purchase a piece of the March with a brick, chair or table.
So we invite you to join our revolution, a revolution to rebuild Detroit one coffee cup at a time….